Manufacturing - Mining
BRAND IMAGE + DESIGN + LEAD GENERATION
Rail-Veyor has been around since 1999. And they are a disrupter within their market space. But the U.S. mining industry has been in decline for decades. And like all engineering companies, Rail-Veyor was focused on telling their story through lbs sq/ft, etc. Mining companies are not planning ahead for a market recovery, they’re staying the course and doing what they’ve always done. Rail-Veyor needed to look bigger than they are and talk a broader message to help change the mindset of mine developers and financing companies.
Arends helped explain their concept in easy to understand terms as well as a series of illustrations. We then elevated their overall look to a company many times their size as well as focus on lead generation and quick conversation starters through online tools and direct marketing (digital and tradeshow). The results have been significant in creating feasibility proposals for rethinking a complete mining process.