CalArk is a trucking company with a unique ability for retail customers in the SouthEast. Not only are they asset-based and privately-owned but also had warehousing and distribution capabilities. Again a very saturated market. CalArk also was attending an invitation-only private event where they got to meet face-to-face with Supply Chain and Logistics and Transportation managers who are looking for ways to get their product to stores faster, with less cost and headache. Arends was able to create a whitepaper that led the way in the hands of their sales team and via LinkedIn advertising to a microsite that was geared towards lead engagement. From this private event we also developed a direct mailer to a very small audience that CalArk did call follow up to make appointments as well as SEO on the warehousing portion of their site.