Manufacturing-Machine Tools
Kitamura Machinery
Brand Image | Design | Lead Generation | Tradeshow | Video/Animation
PROBLEM
Kitamura is a premier brand in a very competitive market. The challenge they were faced with is how to convey their differentiation and what makes their products truly unique. With the largest and most important tradeshow coming up, they knew they needed to make a significant and distinctive change.
SOLUTION
The first thing Arends helped them accomplish was to find their voice. What makes them unique and distinctive in their industry. This was done with a branding exercise and developing key statements. They next step was to develop a campaign to break through the tradeshow clutter and generate leads and booth visits during IMTS. Arends crafted smart ads that were placed in trade media leading up to the show. We also utilized direct marketing in the form of email and helped specify the Kitamura client base through the IMTS marketing tools available. Then we went to work on making a splash at the show using Fatheads on their machines within the booth. The result? Machines were sold at the show, distributors were reenergized about the brand and better conversations were held leading to post-show sales well into the 4th quarter.
